How we work
The IGENPAXY Method.
A repeatable, transparent system tuned for compounding outcomes. From kickoff to scale — usually in five weeks.
The method · 005
From kickoff to compounding. In five weeks.
I
Week 1
Discover
Audit, founder interviews, data deep-dive, competitive teardown. We arrive with a hypothesis. We leave with the truth.
II
Week 2
Strategize
North-star metric. Channel mix. 90-day plan. Sign-off in one workshop.
III
Weeks 3–4
Build
Tracking, sites, creative, automations — stood up in parallel by senior specialists.
IV
Week 5
Launch
Soft launch, full QA, full rollout. Daily standups. Issues fixed before you see them.
V
Ongoing
Scale
Weekly optims, monthly strategy, quarterly QBR. The number compounds. So does your moat.
Operating principles.
Outcomes are decided at kickoff
Before we ship a single asset, we agree on the one number we're moving and the bands of acceptable variance. No vague KPIs.
AI does the heavy lifting
Research, drafting, variant generation, and reporting are AI-native. Senior humans focus on judgment, taste, and relationships.
Weekly cadence, monthly strategy, quarterly review
Show up at the same time every week. Compound the learnings monthly. Hit the reset button every quarter.
Transparent by default
Live dashboards, open Slack, and clean reporting. You always know what we're doing and why — even if you don't ask.