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The 73-point e-commerce CRO checklist
Every test we'd run on a Shopify or headless DTC site — from header to confirmation page.
How to use this checklist
Don't run all 73 tests. Run the top 10 ranked by impact × ease for your specific stage and traffic level.
Each test is graded by typical lift potential — based on industry benchmarks and our own work, not invented numbers.
What's covered
Above-the-fold: trust strip, hero copy, primary CTA, social proof.
PDP: image gallery, sticky add-to-cart, reviews, bundle bumps.
Cart and checkout: Apple Pay, one-page checkout, shipping calculators.
Email/SMS triggers: abandoned cart, browse abandonment, post-purchase.