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The Founder Thought Leadership Playbook
How to write founder content on LinkedIn that converts to pipeline — without sounding like a press release.
Why most founder content fails
It sounds like marketing. Marketing on LinkedIn is invisible. The voice that wins is operator-specific, opinionated, and grounded in actual experience.
Founder thought-leadership done well isn't ghostwriting in disguise — it's a system for capturing what the founder actually thinks and shipping it consistently.
The voice extraction process
60 minutes of recorded interviews. Curated for actual phrasing, not generic 'CEO insights'.
Five reusable post archetypes: contrarian take, behind-the-scenes, customer story, hot take, lessons learned.
Cadence: 3–5 posts per week, batched in one weekly session.